Online fashion pureplay, Net-A-Porter, has launched a seven day fitness and body reboot program in partnership with sportswear retailer, Nike, in a bid to capitalise on the growing fitness and activewear industry.
Participants of the e-tailer’s “The 7 Day Body Reboot” fitness program are provided daily workout videos, including strength, yoga, and high intensity; and recipe suggestions. Users are also able to view and purchase accompanying outfit options from Net-A-Porter’s sportswear range listed alongside the program on the website.
Net-A-Porter first entered the lucrative fitnesswear market in July, launching a dedicated sports apparel website, Net-A-Sporter, following in the footsteps of successful Australian sportswear retailers, Stylerunner, and Lorna Jane.
The seven day program consists of daily video workout routines, designed by Nike trainer, Joslyn Thompson; and diet tips and recipes created by nutritionist, Rosemary Ferguson.
After completing the seven day program, participants are encouraged to download the Nike+ Training Club app to continue with their training journey.
Day 1:
Meal plans:
