Myer Emporium is across the fourth floor walkway from the Myer Bourke St store and will house toys, childrenswear, sports apparel, men’s footwear, and luggage.
The highlight of the store is the MyKids Emporium store, featuring concept areas from toy brands including Barbie, Thomas the Tank Engine, Transformers,and Little Tikes.
MyKids Emporium will also have Australia’s largest Lego concept store, the largest range of childrenswear in any Myer, and custom fit concept areas.
Children’s brands are grouped by age and gender ranging from newborn and toddlers to girls and boys.
Myer executive GM, merchandise, Adam Stapleton, said it is a delight for Myer to return to the old building, which has been rejuvenated by the Emporium redevelopment.
“We’re making Myer Melbourne the top toy destination in the city with our dedicated Myer MyKids Emporium, which will bring theatre back to store and make it even more fun to shop for toys,” Stapleton said.
“Every weekend we will have fun activities on offer for the kids including musical performances, book readings, face painters and balloon artists.”