Menswear brand makes Bigg debut

 

johnnybigg2Retail Apparel Group-owned menswear brand, Johnny Bigg by Tarocash, which caters exclusively for ‘big and tall’ men, has begun its national store rollout, with its first store opening in Sydney’s west today. 

Johnny Bigg by Tarocash has opened the doors to its first store today at Westfield Liverpool in Sydney’s west. 

A second store at Westfield Penrith is expected to open by mid-December.

The menswear label stock men’s sizes XL to 7 XL in tops, 36 to 52 in pants, 42 to 56 in jackets, and up to size 15 in footwear. It also carries fits for tall men, with sizing from XL tall through to 4 XL tall.

Johnny Bigg’s online store began trading in September.

Julian Hayman, GM of Johnny Bigg, told Inside Retail PREMIUM in August, the group recognised a gap in the Australian menswear market that was not being addressed.

“Nobody is really catering in a fashionable way for the big and tall guy,” Hayman told Inside Retail PREMIUM.

“What is around is very old school, old fashioned, and nothing is done very fashionably.

“There was a gap in the market to offer fashionable, well styled, on trend products for the big and tall guy, and in the Tarocash brand we did and still do offer larger sizes, but not in a very specialised way.”

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