Masters launches online store

Masters today unveiled its online offer – which it claims is the nation’s largest online hardware offer.

With more than 10,000 products available to buy at the same prices customers would find in store, the site means customers throughout Australia can shop at Master’s, regardless of how close they are to a bricks and mortar store.

“This is a great step forward for competition. Overnight, Masters will become a truly national brand, bringing choice and low prices to home renovators from Weipa to Wangaratta,” said Masters CEO Don Stallings. will launch with a selection of popular home improvement products, including kitchens, bathrooms, lighting, tools, hardware, homewares, appliances, electrical, outdoor furniture and BBQs, plumbing and paint accessories. 

This video from Masters demonstrates the site in action:

Features of the online store include:

• The option to ‘click and collect’ – to buy online and pick up at a nominated Masters store.

• A gift registry – customers can create wedding, housewarming and birthday gift lists for friends and family.

• Product reviews – to help customers select the right product for their project and budget.

• Prompt delivery to virtually every postcode across Australia.

• Wish list – create a personal wish list and keep online to allow easy comparison shopping.

Stallings said the company knows from other home improvement retailers around the world, including its US joint venture partner with Woolworths, Lowe’s, that more and more customers are opting to buy home improvement products online or to use online sites to compare prices and product information.

“Customers have the power at their fingertips and Masters fully intends to cater to every customer, regardless of how, when and where they want to shop with us.”

The growth of the online store will complement the rollout of the physical store network, which is on track to launch 15-20 stores a year for the foreseeable future. There are currently 13 Masters stores open across NSW, Victoria, Queensland, and WA and more than 12 under construction.

Here’s how the site looks: 

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