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Martin Butler on the modern customer

In the country to present at the forthcoming 2016 Westfield Breakfast Seminar Series, UK-based retail strategist and thought leader, Martin Butler, spoke to Justin Grey about how retailers can meet the escalating demands of the modern customer. Part retailer, part marketer, Martin Butler has devoted a 30-year consulting, researching, and writing career to understanding the modern customer and what it takes for retailers to win the war for the ever-changing, ever more powerful customer of today.