Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Lululemon opens largest Victorian store

LululemonChadstoneAthletic apparel retailer, Lululemon has opened its largest Victorian store in the new luxury wing of the redeveloped Chadstone shopping centre in Victoria.

Located in the new luxury wing at Chadstone Centre, the store is set over 307sqm, with the design concept devised by Lululemon’s in-house store design team, including Melbourne-based store development lead Anna Shadforth.

The store features marble benchtop throughout the store, including USB recharging stations for guests.

Fit room mirrors are illuminated around the edges to reduce shadows when trying on products.

Introduced for the first time in the fitness brands Australian stores, the Chadstone store will feature a new fixture concept. Timber ‘slat walls’ have replaced previously used steel fixturing, representing a new approach to visual merchandising  for the company.

036_LuluChaddyThe Chadstone store also features an expanded mens section, to support further growth in this category. The 24sqm space is over double what was previously available and designed to cater to men’s preferences, including built in seating, a hangout area and phone charging stations.

The store is also designed to build on the retailer’s focus on instore ‘guest experience,’ including regular instore yoga and community events.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines