Kogan relaunches Dick Smith ahead of schedule

dick smith siteFailed electronics chain, Dick Smith, has been relaunched as an online-only retailer by its new owner, a day after the company’s last bricks-and-mortar stores closed.

Kogan.com, the company that bought the Dick Smith online business, announced it had launched new Dick Smith sites in Australia and New Zealand a month ahead of schedule.

Kogan.com stated its team managed to build a fully responsive online platform for Dick Smith in under two months, allowing customers to shop on any connected device. The platform leverages the existing operations and logistics infrastructure of the Kogan.com business.

Entrepreneur Ruslan Kogan picked up the Dick Smith online store and brand after the 48-year-old business, with a total of 363 stores, hit the rails in January with debts of about $400 million, eventually forcing it to close.

To celebrate launch, a relaunch sale has been made available on both the dicksmith.com.au and dicksmith.co.nz sites.

“The efficiency with which we have been able to relaunch Dick Smith is the same efficiency that will see us delivery product and price leadership into the future,” said David Shafer, executive director, Kogan.com and Dick Smith.

“We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation. All orders from today onwards come with the full backing of the Kogan.com business, and are supported by our first class Australian customer service team,” Shafer said.

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