Jones Lang LaSalle, has shortened its corporate name to JLL and introduced a new logo as part of a global rebrand.
Stephen Conry, CEO, of JLL Australia, said the new name is more suited to the growing number of digital applications and mobile channels used by JLL, and is more easily recognised and visible around the world.
“Our new name JLL is modern and suits our vision for the future of our business,” said Conry.
“JLL is particularly well suited to the many digital applications and mobile channels we use, where shorter names work better.”
The JLL name and new logo will be rolled out globally over the next two years.
The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
