Opinion: Is David Jones losing its soul?

David Jones is acknowledged as the oldest continually operating department store in the world. It began operations in Sydney 50 years after Europeans first settled in Australia. David Jones – the man – was a true merchant who set about creating an emporium that blended – in his own words –  “stock that embraces the everyday wants of mankind at large” with “the best and most exclusive goods”. From its foundation, the business was anchored in Sydney and its magnetic al

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