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Inside Camilla and Marc’s digital transformation

Australian designer brand Camilla and Marc has accelerated its e-commerce plans and launched its new “smart store”, featuring virtual styling, same-day delivery, a shoppable journal and campaign and e-commerce video.   “The vision for the website was to integrate e-commerce with a hero product strategy and powerful storytelling to optimise the brand experience and allow our customers to shop seamlessly,” CEO Marc Freeman told Inside Retail Weekly. “The website also delivers u