Helen Kaminski opens Australian flagship store
The store, which opened on September 16, showcases the new-look retail concept and is an Australian first for the Sydney-based brand, following the successful opening of two stores in Tokyo, Japan, in March 2016.
“The new store concept is part of our global repositioning strategy and will serve as a benchmark for future retail development in Australia and other key markets,” said Allison Bard, general manager – global brand director, Helen Kaminski.
“We wanted to create a welcoming environment where local and international customers can linger, interact with the product, and experience the brand in a new way,” Bard said.
The new flagship store features minimalist design and a specially designed mirror that offers viewing from multiple angles.
The store also allows customers to engage with products housed in a ‘rollable raffia seed’ display, relax on banquette seating, and view seasonal campaigns on in-store video screens.
The retailer’s new look store also allows for the space to be transformed for seasonal VIP events, brand displays, social media showings, intimate styling sessions, and craftsmanship workshops.
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