Are you any good at retailing?

  Ask an orthopaedic surgeon what ‘ortho’ means and they will know. Ask a COBOL programmer what COBOL means and they will know. And by ‘know’ I mean know the actual definition and the roots of the word and exactly how that relates to their job. Ask most retailers what the word ‘retail’ means, and you get a blank stare, or at best they might mumble something generic about ‘buying and selling’ or ‘selling to customers’ or the like. The word retail is derived from t

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