From customers to fans: The social media effect

“By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption.”– Clayton M. Christensen This week we continue to look at our disrupters, innovators and adapters in retail – businesses in retail using ominchannel in an innovative way. The businesses that look at changing consumer behaviour, interpretative technologies and above all ask one simple question: What if we approached retail differently? How

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