Eagle Boys’ new look

EagleBoysExpress_SIA_14April15_2Eagle Boys Express at Sydney Airport’s T1 has undergone a revamp to feature the brand’s new logo and design.

Robin Heslehurst, Express brand manager, said the refresh represents the network’s success in the QSR industry and how it continues to adapt in line with consumer trends.

“The first Eagle Boys Express system was installed into Brisbane Domestic Airport in 2005 when Spotless Group wanted to fill a space left by a juice bar,” he said.

“Fast forward 10 years and Spotless Group continues to support new innovations in food service.

“The refurbishment of the store at Sydney Airport’s T1 is the first among many to occur in our high volume locations ensuring we keep pace with contemporary fit outs, providing customers refreshed stores where they can enjoy our products.”

Spotless Group, partner of Eagle Boys Express, had invested in keeping stores on trend and fresh.

“Spotless Group like Eagle Boys Express is an Australian brand focused on innovation, and we look forward to continuing this successful partnership,” said Heslehurst.

“The Eagle Boys brand has been a household name in Australia since 1987 and incorporating the Express model into Spotless Group operations has been a very good move for us.

“The Express system has certainly been a driver of sales within our outlets and we look forward to the success the brand will continue to have within our locations.”

The Eagle Boys Express brand continues to grow in 2015, with Heslehurst noting 12 stores planned in multiple locations across the country.

“We are set to reach the 70 store mark for Eagle Boys Express this year and this will be boosted by our corporate partnerships,” he said.

“Corporate groups such as Spotless Group, are realising how Eagle Boys Express can enhance businesses, and this is from providing more meal options to travellers at airports, customers of convenience stores, petrol stations, cinemas, and shopping centres.”


You have 7 articles remaining. Unlock 15 free articles a month, it’s free.