The appointment comes following the resignation of the company’s marketing chief, Sacha Lang, after 13 years with the department store.
The new role will be a combination of both Laing and Robinson’s previous positions, with David Jones stating, “the combination of customer innovation with marketing and financial services will enable the company to leverage its management structure and resources and deliver a fully integrated and seamless customer interface”.
Paul Zahra, CEO of David Jones, said Robinson has a dedicated understanding of the business since joining with David Jones in 2000.
“David Robinson has worked with David Jones for 14 years and has a detailed understanding of our business. He headed the implementation of the David Jones American Express card program from an operational perspective and has worked closely with our marketing team across all sales channels as part of our omni channel retail strategy,” Zahra said.