Death by ego

From time to time we see a long established, successful retailer suddenly free fall, lose significant marketshare, and even collapse. Why? In earlier articles I wrote about two possible explanations: failing to properly execute strategy, and losing market relevance. But there is a third reason why retailers fail – success. Sometimes the very success of a business is the reason for its failure. Allow me to explain. Companies that enjoy continued success can sometimes develop an arrogance about

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