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Brave new world for McDonald’s

McDonald’s Create Your Taste menu is the, “most transformative experience” the fast food giant has gone through in recent years, according to McDonald’s digital experience lead for APMEA, Daniel Lee. Now that it is embedded, the fast food chain looking to take the Create Your Taste menu model to scale after first rolling it out in Australia. Speaking at the Association for Data-driven Marketing and Advertising (ADMA) Global Forum in Sydney last week, Lee said the Create Your Taste mo