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Battle of the apps


mobile, smartphoneTwo leading but very different Australian retailers, Dan Murphy’s and Witchery, have announced smartphone apps designed to make shopper’s lives easier.

Launched earlier this month, Dan Murphy’s app extends its new e-commerce platform by allowing people to scan the labels of wine and beer.

The label recognition technology works on the retailer’s stocked products, and provides access to reviews, ratings, videos, tasting notes, and recipes.

Users can curate lists of their favourite drinks, share items with friends, and write notes on individual items.

The Woolworths’ liquor chain is offering weekly specials on the app, with browsers able to sort items according to price, country of origin, or variety.

Similarly to Dan Murphy’s website, which was profiled by Inside Shopper, customers can use the app to find their nearest click and collect store or best delivery option.

The app is available for both iPhone and Android.

Dan Murphy's app screenshot

Another app launching in time for Christmas is from Witchery, which has been undergoing a digital makeover.

The fashion retailer is releasing an app that extends its loyalty program to the mobile space, eliminating the need for plastic loyalty cards.

The app will allow Witchery’s 700,000 members to manage and track their own loyalty points, as well as see new collections and customer offers.

The digital loyalty program will be live by the end of October and follows the launch of the Australian chain’s new website last month.

Myer has also released a Myer One app for its loyalty club members, designed to push deals to members and eliminate the need for a card instore.

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