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Next gen selling

  UK retail design agency, Dalziel + Pow, has worked with digital homewares and electronics retailer, Argos to create a new store design concept for an initial six UK locations. Dalziel + Pow saw an opportunity to create a stronger connection between how customers shop instore and online. With this in mind, it developed a digitally integrated space, from the shopfront through to browsing, purchase, and supporting targeted promotions. We new concept is a pared-back environment featuring raw,