Gym franchise, Anytime Fitness, has launched a new media network – Anytime Vision.
Anytime Vision will allow external brands access to target Anytime Fitness’ member base of more than 350,000 via digital screen advertising within its gyms.
The current Anytime Vision network of digital panels is installed in all locations and lets brands tailor their messaging to target specific locations, times of day, and demographic audiences.
Anytime Vision GM, Andrew Sneddon said that through Anytime Vision partners will be able to communicate with Anytime Fitness members in a way that adds value to them.
“Through a bespoke network of digital screens, branded in-club activations, a digital magazine, and other media platforms we can provide unique access to a highly engaged community that we know incredibly well,” said Sneddon.
Of Anytime Fitness’ 350,000 members, 63 per cent are male and 37 per cent female have an average age of 32. Gen Y members make up 58 per cent of its membership base, while Gen X’s make up 29 per cent.
“Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health,” said Sneddon.
“With this in mind, we’re already working with a number of category and brand leaders from various industries, including Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods. In addition we have chosen to collaborate with Odysseus Media, the publishers of Men’s Fitness and Shape Magazine,” Sneddon says.
Anytime Vision plans, schedules, and manages all of its media platforms and provides clients with a comprehensive annual media plan and monthly reporting.
“Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective”.