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The American retail dream

  This is the story of Kevin Plank, who went from a dusty basement in to Broadway in SoHo, New York in 18 years. It’s the tale of the then 23 year old who started a business in his grandmother’s row house in Washington D.C. and finished up with a ‘brand house’ in New York City. It’s the fable of Under Armour, the sports and lifestyle brand that set out to rid the world of sweat soaked t-shirts and replace them with moisture wicking microfibre. Last week I visited the brand new Und