Accessories retailer launches global e-commerce platform
The platform will offer seasonal collections, Northern and Southern Hemisphere exclusives and online-only items.
FSX, which falls under the Sol Sana stable, is sold globally in over 60 major retailers including Bloomingdales, Revolve, Anthropologie, John Lewis and Harvey Nichols.
The Aussie brand produces handcrafted statement clutches and bags, using glass beads, semi-precious stones, resin, natural metals and other premium materials. All products are handmade in the North of India under strict industry regulations, which the company says generates sustainable income and empowers over 500 women.
“Since re-shifting our emphasis away from jewellery and focusing on our strengths, as well our supply chain who deliver ethical sourcing and production, we have experienced unprecedented sales growth from key accounts who continue to re-order styles from our bag offering; to driving private and exclusive development partnerships,” Nataschia Holland, designer and brand manager, told Inside Retail.
“We see a future for our accessories as an experience for the consumer to connect via personalisation, and hope to offer this through a multichannel expansion within the next eighteen months.”
Holland said the company is currently experiencing “vast demand” from Europe, Asia and the U.A.E. and catering to the demand would fuel growth for the retailer.
“We felt that exposure across these territories would be relevant to expanding and breaking into new markets,” she said.
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