The business of Full Bums: Meet the Aussie brand back from Miami Swim Week

Full Bums founder Ashya McDonald on set of a brand photoshoot.
At the forefront of a growing movement in swimwear fashion is the Australian swimwear brand Full Bums. Founder Ashya McDonald has captured the essence of inclusivity and comfort through her brand Full Bums, which creates swimwear for women with a full bum coverage.  Following her debut at Miami Swim Week this year, McDonald is primed to drive her mission of providing stylish swimwear with full coverage to the mass market. From humble beginnings on the Gold Coast to the international stage,

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Daily IR Pro content delivered to your inbox
  • Essential retail insights and intelligence
  • Independent research reports and forecasts
  • Weekly career and leadership advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY sale

IR Pro - annual

$199 +GST per year. Save 35%. (Auto renews at $312+GST (full rate) annually.)
  • Daily IR Pro content delivered to your inbox
  • Essential retail insights and intelligence
  • Independent research reports and forecasts
  • Weekly career and leadership advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now

Recommended By IR