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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Within the next five years, global e-commerce sales are expected to double, growing to a quarter of total retail revenue. Figures from Australia Post show that Australians spent a record $62.3 billion in 2021, but that still lags other major world economies in terms of online spending. This means there is significant growth still to come. Despite the challenges, an opportunity exists for traditional retailers to win new customers and increase their share of wallet through digital channels. But t