Mattress retailer Forty Winks has appointed Daniel “Pancho” Gutstein as the new CEO, effective in mid-January next year.

Prior to the new role, Gutstein served as GM of Puma Oceania. He also worked as SVP of merchandising, reporting to the president of Puma North America.

“Pancho’s global business and strategic leadership expertise, combined with his enduring passion for retail, will amplify our future growth ambitions,” said Guyan Stroud, chairperson at Forty Winks.

“We are excited by, and confident in, his ability to lead our heritage brand into its fourth decade, building brand momentum and sales for our franchisees, and continuing to deliver exceptional products and services for new and existing customers.”