When she was 21 years old, Samantha Wills began handcrafting beautiful pieces of bohemian jewellery from her kitchen table. Little did the girl from Port Macquarie know that her ‘hobby’ would one day turn into a wildly successful multi-million dollar business coveted by passionate customers and celebrities all over the globe. But in 2019, when the brand was at its peak, Wills decided to close the business she had dedicated all her adult life to. Now in her new memoir, Of Go
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Now in her new memoir, Of Gold and Dust, Wills has laid bare what went on behind the scenes of her business journey, from the dizzying high to the heartbreaking lows.
In this interview with Inside Retail, Wills reveals the emotional rollercoaster she went on in the lead up to ending her business, how she rediscovered herself and the importance of emotion and intuition in business.
