TerryWhite Chemmart unveils its omnichannel future

TerryWhite Chemmart CEO Duncan Phillips.

TerryWhite Chemmart has unveiled a reimagining of its retail pharmacy experience, which will allow online script ordering, health service bookings, health alerts, reward points, and more traditional e-commerce offerings such as click and collect and home delivery.

The offer, called ‘myTWC’, will start later this month, and is a key part of the business’ digital evolution, said chief executive Duncan Phillips.

“MyTWC is a major digital investment that will ensure that our network partners can service our patients in the most sophisticated way outside of the pharmacy,” Phillips said.

“Customer’s expectations of [omnichannel] service have never been higher, and I’m delighted that TWC can support our pharmacies to provide the most cutting-edge customer experience.”

TWC is also making investments into expanding its exclusive product range, as well as modernising its own-branded goods.

The retail industry’s reliance on online was pushed into high-gear last year when the onset of the Covid-19 pandemic, and has become a staple of most brands’ plans for the foreseeable future as customers increasingly want for convenience and a strong omnichannel experience.

And, with many Australians having been forced into trying online retail when stuck at home during the peak of the pandemic, it’s likely that online will continue to be important to the industry in years to come.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.