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Why leakproof underwear-maker Modibodi is broadening its brand identity

Image: Modibodi
Australian leakproof underwear-maker Modibodi has unveiled a new brand identity as it gears up to offer a full range of apparel catering to all of life’s leaks.  The new brand identity – life-changing apparel – comes from customer feedback, and is being communicated through a new campaign video that aims to normalise natural human experiences that are seen as taboo.  We spoke with Modibodi founder Kristy Chong about the new positioning and what’s next for the brand.  Insid