Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How viral DIYs on Facebook inspired Kmart Australia’s new product range

From plant pots transformed into side tables, to bread boxes turned into nightstands, Kmart Australia’s affordable products have long inspired customers to use glue, paint and their own ingenuity to create stylish items for their home. Private Facebook groups with hundreds of thousands of members exist solely to share tips and ideas for Kmart hacks, with the best ones routinely going viral. Now, the retailer is getting in on the action.  The discount department store has just launched its