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How Esther & Co’s GM solved her hiring headaches

Hiring isn’t easy. How do you find the right person in a sea of resumes?

When Covid-19 forced the world into lockdown in early 2020, Australians turned to shopping online. This led to fashion e-commerce business Esther & Co acquiring new customers at a much faster rate than it had ever anticipated. This incredible growth meant that the business quickly found itself needing to hire new talent to help support this demand.

Similar to many small businesses, it was GM Travis Wright’s job to make the right hires quickly, all whilst managing the profitability of the business and keeping up with the increasing number of orders the company was receiving. This meant Travis often spent most of her weekends reviewing resumes as she couldn’t justify the cost of hiring an external recruiter during this critical time for the business.

“Hiring the right person is incredibly important which is why I found myself spending so much time manually reviewing the hundreds of resumes we were receiving, but that took my focus away from other important aspects of my job,” said Wright.

On top of this, Wright found herself giving more weight to candidates that had worked for big label brands, preferencing people for the companies they had worked at. This unconscious bias meant she was discounting great candidates that would be equally successful in the role and possibly an excellent culture fit.

The timing was perfect when she discovered Compono, an HR software company, and its hiring solution, Shortlyster. Shortlyster helped Wright drastically reduce the time she previously spent recruiting and was able to identify candidates that matched Esther & Co’s unique culture. Shortlyster also eliminated any unconscious bias from her hiring process by ranking and matching candidates to the advertised job on skills, qualifications, job fit, personality fit, and culture fit in real-time. 

Wright was pleased to discover that the top candidates Shortlyster recommended were exactly who she was looking for when conducting the interviews. After the first successful hire, she had the confidence to continue using the organisation fit benchmarks within Shortlyster to expand her growing team.

Against the backdrop of a global pandemic, Esther & Co has tripled the size of its team and is hiring for more positions. The department leads are now managing the recruitment of their own teams using Shortlyster. Through Wright simply changing her hiring strategy and identifying the right people to fit the company culture and drive the business forward has made Esther & Co more successful than ever before.

Watch how Esther & Co’s GM, Travis Wright solved her hiring headaches.

Compono is an HR software company that provides intelligent solutions to find, hire, develop and retain people, by uniquely harnessing the power of data, science, and technology.

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