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Grocery shoppers embrace omnichannel experience, Cartology reports

The Australian grocery shopper is leaning into the omnichannel experience with 30 per cent now shopping both online and in-store at least once a month, according to a report released today by Woolworths’ retail media business Cartology. The Cartology Customer Playbook, created in partnership with insights consultancy The Lab, brings together insights on the grocery shopping behaviour of 1000 Australians and Woolworths Group’s own first party data. It found that more than three quarters of Au