Cotton sustainability initiative Better Cotton has launched the first-ever traceability solution for the fashion and textile sectors.

The organisation has worked with retailers and brands, including H&M Group, Marks & Spencer, Walmart, Target, Bestseller, Gap Inc and C&A, to prepare for the launch.

The solution, which has been developed for over three years, provides visibility of cotton’s journey through the supply chain by logging stakeholder input on the Better Cotton Platform.

Member retailers can accurately trace and disclose the origin of raw materials, establish greater supply chain visibility, and comply with emerging regulations. 

The organisation also plans to scale the availability and sourcing granularity of traceable Better Cotton in the coming years.

“Traceability at scale for cotton will drive a seismic shift within our industry’s supply chains. Better Cotton’s traceability solution is poised to help the industry deliver that shift,” said Alan McClay, CEO of Better Cotton.

“Never before has transparency been as imperative as it is now to our retail and brand members.”

Better Cotton operates with the mission to help cotton communities survive and thrive, while protecting and restoring the environment.