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Dog parks and date nights: How DTC pet-food brand Scratch aims to grow

(Source: Supplied)
Melbourne-based subscription dog food brand Scratch Pet Food opened a temporary dog park in Fitzroy’s Edinburgh Gardens recently called Scratch Patch, inviting subscribers (and their best friends) to come and meet the online-only brand. The pop-up welcomed over 2,000 dogs during March, with attractions including an obstacle course, totem tennis, swimming pools, a ‘tuck shop’ serving up Scratch’s kibble, as well as a stick library for dogs to borrow from. According to Scratch co-founder M