Boost Juice founder Janine Allis has partnered with a personal branding expert, Matt Purcell, to launch The Business Academy.

The academy will deliver a four-day course of practical business education and guidance, based on the experience of growing a global brand.

Allis said “Today, I can look outward and say business is simple, but we overcomplicate it and focus on all the wrong things. That is what we are teaching in this program, and our approach is straightforward—it’s based on real-life experience, not just theory.

Boost Juice founder based academy learnings on real life experience

“The Business Academy is borne from all the lessons learned while actually doing business, not just studying it.

“I started Boost Juice with no business experience from my kitchen table while managing the chaos of three young children. We risked everything, including our family home. The journey was filled with mistakes, but each one taught invaluable lessons.

“The Business Academy is the resource I wish I had at the beginning of my Boost Juice adventure,” she said.
The Business Academy co-founder, Matt Purcell, said entrepreneurs benefit from relevant support and
guidance.

“For business owners, it’s often not about a lack of resources, but a lack of clear next steps. Where do you invest? How do you manage growth? Guidance is incredibly undervalued in business. The best way to grow is to learn from those who’ve actually done it – and Janine is a prime example of real-world success.”

The initial course, titled “Business Blueprint For Success,” will cater for 40 businesses and launches on 20 February 2024.

This story was originally published on Franchise Executives.