Mirvac is partnering with Mys Tyler, a fashion-tech body-positive app, to host its second Stylists in Residence event at Birkenhead Point Outlet Centre in Sydney.
The harbour-front shopping centre will house a bespoke space for Mys Tyler stylists where they can work, host clients and collaborate with peers. A masterclass has been created by the stylists to empower women of all body sizes, shapes, cultures and styles to love their bodies and dress with confidence.
Since its launch in 2020, the Mys Tyler app has been downloaded almost 200,000 times and formed an online community of more than 750 contributors globally – a third of them Australian women. The app matches like-bodied women across the globe and helps them discover fashion inspiration that will suit their physical characteristics.
“Mys Tyler is all about community and so it’s incredible to take ours from online into the physical space,” said Mys Tyler founder, Sarah Neill.
“Our contributors love being able to browse through the shops and get to know the retailers. They do the job of keeping across what’s new, discovering what they like and seeing how the garments fit and feel so that our online community across the globe don’t have to.”
Mirvac Retail GM, Kelly Miller added that the launch is at a great time since work from home numbers are reducing and borders opening making people look forward to genuine and new experiences.
“Birkenhead Point has one of the most diverse demographics of customers and the retailers offer fashion for everybody from high-end to casual and activewear brands, so this is a great way to support our partners while inspiring our customers to embrace their bodies and be confident in themselves.”
Shoppers can join 1:1 sessions, live fashion photoshoots, attend the finale event – a size-inclusive fashion show on March 12. The stylists will feature their favourite looks on the runway from Birkenhead Point’s 120 retailers.