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Beauty at the bus stop: Mecca uses vending machines to drive gift sales

Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities.  The retailer’s ‘gifting’ panels, located at Bondi Beach in Sydney, Federation Square in Melbourne and in Brisbane’s Queen Street Mall are positioned to serve consumers with a speedy and convenient shopping experience while they are out and about in the lead up to Christmas.  Created in partner

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