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VIDEO: Here’s how we created Australia’s 20 Coolest Retailers list

Australia’s 20 Coolest Retailers report was brought to you by Inside Retail and our valued partner, IRI. Every year at Inside Retail, we curate a list of the coolest local retail businesses, ranging from plucky start-ups to traditional businesses that are staying ahead of the curve, across categories from fashion and hospitality to beauty and household goods. Of course, Covid has thrown a curveball for the industry and the very definition of what makes for a ‘cool’ retail exper