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Exclusive: Welcome to Myer’s new Virtual Store

Myer is launching a new showroom concept that will enable it to display treadmills, stand-up desks, e-scooters and other products from its online marketplace in-store and track how consumers engage with them prior to making a purchase.  The concept, called Virtual Store, was developed by digital retail start-up Litmus Retail Group, which also sells tech and lifestyle products in select Myer stores through its Litmus Lab kiosks. Three years in the making, Virtual Store will launch across eig