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social media marketing

social media marketing Archives

Facebook Meta changing the way small businesses market themselves

Using a multi-platform marketing approach will keep your business afloat during these unexpected changes.

Social media marketing trends for 2022

Let’s take a deep dive into how social media will transform the marketing practices in the year ahead.

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Chinese fast fashion retailer Shein continues to dominate the shopping charts, despite questions over the ethics of its ...

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty discuss their latest passion project.

How beauty brands are powering growth on Tiktok

The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...

Sex no longer sells at OnlyFans: What does it mean for retail?

A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.

The surprising impact Apple’s latest update has had on Facebook campaigns

Apple’s April update asking consumers to choose to opt in or out of tracking within apps on their devices was expected t...

Analysis: The many faces of social commerce in China

From duty-free retail combining with live commerce to creating virtual IP, here are some of the emerging retail trends i...

Farewell, filters: Why brands aren’t worried about new photo editing laws

A new law in Norway requiring influencers to state when they have edited their appearance is receiving much praise from ...

How to make LinkedIn work for retail

It may not be as glamorous as Instagram or Facebook, but LinkedIn is a fantastic tool for raising brand awareness and of...