Ali Zein Kazmi and Wen Wang are strategists with TBWA\ China. If you would like to talk brand and growth strategy in China you can reach out TBWA at info.cn@tbwa.com TBWA is the world’s leading advertising network, and the proprietors of DisruptionX, an operating system that helps brands secure a larger share of the future. TBWA\China also operates the Pirate Collective, China’s richest brain trust of strategists and culture curators. For more retail trends, download TBWA’s latest global report – The Future of Retail: https://www.backslash.com/futureof