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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand.  As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 million downloads in July 2021 across Android and iOS, according to data presented by Online

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