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Farewell, filters: Why brands aren’t worried about new photo editing laws

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion this year, up from US$9.7 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. A new law recentl