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Lorna Jane

Lorna Jane Archives

Inside Lorna Jane’s digital transformation

Lorna Jane relaunched its website in the early days of the Covid-19 pandemic, and saw its largest ever day of sales. Now...

Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

The judge called Lorna Jane's actions “exploitative, predatory and potentially dangerous”.

Lorna Jane heading to court for claiming its products cure Covid-19

Lorna Jane said its product could stop the spread of the Covid-19 virus, despite the fact the business had done no scien...

Lorna Jane eyes greater-China growth

More than 10 potential investors seek a majority shareholding.

Lorna Jane launches digital flagship in Canada

Aussie activewear brand looks to bolster position overseas.

Melbourne investor snaps up another Sunshine Coast strip

Family makes third investment in 12 months.

The evolution becomes a revolution

Australian landlords will need to take some serious risks on more than one new paradigm to avoid fading away.

Time for a makeover?

As more apparel retailers close their stores and the health and beauty sector is on the rise, it’s time for centres to r...

Two Aussie retailers take on Singles Day

The 24-hour online sales event in China keeps growing, and Australian retailers are among those cashing in.

Eastland Shopping centre welcomes new retailers

Centre in Melbourne's east gets 80 new retailers.

Lorna Jane lands at Sydney Airport

Fancy a pre-flight yoga session?

Lorna Jane launches Federal Government petition

Lorna Jane seeks support for Active Living movement.

Lorna Jane launches Active Room

Australian activewear brand to launch online workout programs encouraging women to get physical.

Lorna Jane’s global ambitions gather pace

Lorna Jane CEO speaks to Inside Retail PREMIUM about activewear brand's latest US venture.

Lorna Jane inks Nordstrom deal

Australian activewear brand to be stocked at department stores in the US, Canada, and Puerto Rico.

Lorna Jane abandons sale plans

Australian activewear chain shifts focus to global expansion after axing plans to sell.

Lorna Jane fights back

Lorna Jane takes action to combat copycat competitors.

Surprise suitor for Aussie brand

Unlikely frontrunner named in Lorna Jane sale, Forever 21 to open in Sydney, and the true state of Masters revealed.

US brand eyes Lorna Jane

Sale of Australian sportswear label takes new twist.

Lorna Jane’s top stats

Annual Social Pulse report shows active wear retailer dominates competition.