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Lego

Lego Archives

The creative life: Lego exec Julia Goldin on the importance of play at work

If there is a singular skill that got us through the last couple of years in one piece, it is creativity.

Inside Lego’s Launderette of Dreams in London

Lego's temporary installation, the Launderette of Dreams, opened in October for several weeks in London,

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

The toy brand's promise to remove gender stereotypes from all its marketing going forward is likely to appeal to younger...

Colosseum kits and plastic flowers help Lego’s earnings double

Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to bu...

Inside Lego’s immersive new global store design

The Lego Group will debut a new immersive retail format in New York City on Friday as it seeks to strengthen brand love ...

An insider’s look into Lego’s digital strategy

After a rollercoaster year, Danish toy giant Lego’s online sales are now on par with its in-store sales,

Here’s why Lego is the world’s most reputable brand

Danish toy giant Lego topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch compa...

Lego launching next store in Canberra

The 250sqm new store will be opened in the coming months and will be located at Canberra Central.

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
Lego

From KOLs to AFOLs. How Lego is embracing its adult fan base

Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...
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Retail news around the globe

The retail news around the world.
A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

Smart collaborations and innovative stores keep this brand alive.

Alceon to open new certified Lego store in NSW

The new store will include a wide selection of Lego sets, including regular limited editions, activities and events only...

Retail news from around the globe

Suitors still vying for Caltex; retailers petition Trump for relief; Amazon ships necessities; and more.

Lego Robina Town Centre opening this weekend

Toy retailer to open first certified store in Queensland on Saturday.

Locations announced for new Lego stores in Queensland

Stores opening in Robina Town Centre and Chermside shopping centre.

Lego announces first Victorian store

The Westfield Doncaster store will be the brand's first in Victoria.

Bonds, Lego, JB Hi-Fi open new stores at Sydney Airport

The airport says "strong, local Australian brands" are a key part of its new retail offering.

Lego store opens with giant figurines, mural of Harbour Bridge

The store features a 62,000-brick mural of Sydney Harbour.

Lego flagship opening in Westfield Bondi Junction

Toy brand keen on building retail presence across Australia.

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