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Lego

Lego Archives

The Iconic targets creativity adding Lego to its lineup

The brand has also launched a dedicated edit for adults who want to get creative with the popular toy bricks.

Young at heart: Inside the reinvention of Lego

Troy Taylor, general manager and vice president of Lego Group in Australia and New Zealand, discusses the business’ loca...

Lego Foundation launches US$143m fund for childhood development

The Lego Foundation has launched a US$143 million global challenge to fund initiatives that make a positive impact on th...

The largest Lego store in the southern hemisphere is coming to Melbourne

And it brings a slew of new features and experiences to Australian customers.

The creative life: Lego exec Julia Goldin on the importance of play at work

If there is a singular skill that got us through the last couple of years in one piece, it is creativity.

Inside Lego’s Launderette of Dreams in London

Lego's temporary installation, the Launderette of Dreams, opened in October for several weeks in London,

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

The toy brand's promise to remove gender stereotypes from all its marketing going forward is likely to appeal to younger...

Colosseum kits and plastic flowers help Lego’s earnings double

Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to bu...

Inside Lego’s immersive new global store design

The Lego Group will debut a new immersive retail format in New York City on Friday as it seeks to strengthen brand love ...

An insider’s look into Lego’s digital strategy

After a rollercoaster year, Danish toy giant Lego’s online sales are now on par with its in-store sales,

Here’s why Lego is the world’s most reputable brand

Danish toy giant Lego topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch compa...

Lego launching next store in Canberra

The 250sqm new store will be opened in the coming months and will be located at Canberra Central.

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
Lego

From KOLs to AFOLs. How Lego is embracing its adult fan base

Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...
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Retail news around the globe

The retail news around the world.
A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

Smart collaborations and innovative stores keep this brand alive.

Alceon to open new certified Lego store in NSW

The new store will include a wide selection of Lego sets, including regular limited editions, activities and events only...

Retail news from around the globe

Suitors still vying for Caltex; retailers petition Trump for relief; Amazon ships necessities; and more.

Lego Robina Town Centre opening this weekend

Toy retailer to open first certified store in Queensland on Saturday.

Locations announced for new Lego stores in Queensland

Stores opening in Robina Town Centre and Chermside shopping centre.