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The Iconic targets creativity adding Lego to its lineup

(Source: Bigstock)

Fashion and lifestyle retailer The Iconic has added Danish toy brand Lego to its assortment of brands.

Parents can now shop Lego collections by a range of online filters including popular themes like Lego Star Wars, Lego Harry Potter and Duplo. 

The brand has also launched a dedicated edit for adults who want to get creative with the popular toy bricks. Lego Art, Lego Icons or Lego ideas all cater to grown-ups.

According to the business, The Iconic’s fast delivery window will ensure Sydney metropolitan residents receive their Lego orders within three hours. The new collection can be found in The Iconic’s toys assortment section.

This isn’t the first time the business has entered the toy category. The business launched its Adaptive Edit, a range of products targeting people with disabilities, which included a number of toys.

Additionally, last year the business expanded its homeware range by stocking 130 brands through a new portal called The Iconic Home.

Items such as bedding, stationery, towels and candles are available and can be searched for through The Iconic’s Considered Edit to target specific sustainable needs, such as the use of sustainable materials in production.

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