Ettitude Archives - Inside Retail

Image of Phoebe Yu, founder of Ettitude

Aussie bedding brand Ettitude raises $2.5 million

Online retailer closes deal after seeing demand spike during COVID-19.

Bedding brand pops up in LA

Ettitude is exploring ways to put its sheets in the hands of more customers.

From the source: Phoebe Yu, Ettitude

Founder talks US expansion, and the importance of a good night’s sleep.

10 practical tips to expand your brand to the US

“Follow up at least three times” and other lessons from Ettitude founder Phoebe Yu.