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From the source: Phoebe Yu, Ettitude

Phoebe Yu launched bedding brand Ettitude in 2014 when she created 100 per cent organic bamboo lyocell in partnership with the University of Shanghai. Eighteen months after launching into the US, the brand grew its revenue by 10 times and surpassed its local month-on-month revenue. Here, Yu shares her future overseas plans and her insights into the US market. Inside Retail Weekly: Earlier this year, you guys won the International Conqueror Award at the Online Retailer Industry Awards. Do you fee

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