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Dyson opens its first demo store on Sydney’s George St
Roland Krueger, Dyson CEO said that a part of the company’s growing ambition is to expand direct-to-consumer retail expe...
Dyson launches virtual reality store through Oculus
This VR experience goes some way in allowing shoppers to check out the business’ products, and future updates to the sof...
Inside Dyson’s first Australian demo store
Dyson taps into demand for education with service and experience centre in Sydney’s west.
Dyson’s decision to cut 900 jobs globally to impact Australian workers
Vacuum brand is restructuring amid consumer behaviour changes due to Covid-19.
Dyson opens Beauty Lab in Sydney
This is the tech company's first permanent bricks-and-mortar store in Australia.
The ‘discovery store’ is the new flagship
To compete with the masses, including copy-cats, brands are utilising the power of physical spaces to establish themselv...
Myer opens revamped Pacific Werribee store
Department store's first significant investment as part of new Myer strategy unveiled at redeveloped shopping centre.
Dyson tight lipped on Australian store opening
Vacuum retailer unable to comment on Aussie store opening, following launch of brand’s first dedicated retail space in B...
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