Dyson Archives - Inside Retail
Dyson opens Beauty Lab in Sydney
This is the tech company’s first permanent bricks-and-mortar store in Australia.
The ‘discovery store’ is the new flagship
To compete with the masses, including copy-cats, brands are utilising the power of physical spaces to establish themselves as ‘the experts’.
Myer opens revamped Pacific Werribee store
Department store’s first significant investment as part of new Myer strategy unveiled at redeveloped shopping centre.
Dyson tight lipped on Australian store opening
Vacuum retailer unable to comment on Aussie store opening, following launch of brand’s first dedicated retail space in Britain.