digital signage
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The biggest digital signage mistakes retailers make – and how to fix them
Digital signage is an important part of the modern customer experience, but many retailers are doing it all wrong.
oOh!media reports strong earnings in 2015
Advertising company reports profit increase following contract wins.
oOh!media inks QIC deal
Media solutions company secures long term contract with 10 QIC shopping centres.
Retail tech on show in Melbourne
Holograms and digital signage demystified at trade show.
Digital advertising invades shopping centres
Media solutions company rolls out digital screens in shopping centres.
McDonald’s harnesses weather
Latest McDonald's digital advertising campaign takes advantage of fluctuations in temperature.
Cotton On to introduce augmented reality
Fast fashion retailer gives consumers the power to bring store windows to life from mobile devices.
Brandspace takes back Westfield screens
Scentre to take operation of Westfield digital screens and advertising inhouse.
21m screen, marketer’s dream
Digital ceiling panel the size of a cricket pitch to be used to target shoppers with marketing messages.
Digital displays drive dairy
US supermarket chains implement paid digital displays to highlight new products.
Hot centre campaign launches
Magnum and Lipton advertise cool treats to shoppers based on the weather.
The new age of digital signage
After a slow start, international digital signage trends are finally making their way down under.
MLA pushes recipes
Meat and Livestock Australia extends interactive billboard campaign after 20,000 shoppers engage with its recipes.
Cocktails made easy
Instore digital signage drives 40 per cent sales increase for Coca-Cola Amatil beverages.
Making your brand pop
POPAI's latest report details which types of display messages best engage shoppers in the supermarket aisle.
The shortfalls of matching luggage
Shopper marketing campaigns over multiple mediums should not be one size fits all.
Covergirl’s Priceline success
Covergirl instore promo hailed as Priceline's most successful mascara launch to date.
Evolutionary retail
Retail design group and technology provider team up to launch a one stop shop for the latest in retail technology innova...
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