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digital signage

digital signage Archives

Cotton On to introduce augmented reality

Fast fashion retailer gives consumers the power to bring store windows to life from mobile devices.

Brandspace takes back Westfield screens

Scentre to take operation of Westfield digital screens and advertising inhouse.

21m screen, marketer’s dream

Digital ceiling panel the size of a cricket pitch to be used to target shoppers with marketing messages.

Digital displays drive dairy

US supermarket chains implement paid digital displays to highlight new products.

Hot centre campaign launches

Magnum and Lipton advertise cool treats to shoppers based on the weather.

The new age of digital signage

After a slow start, international digital signage trends are finally making their way down under.

MLA pushes recipes

Meat and Livestock Australia extends interactive billboard campaign after 20,000 shoppers engage with its recipes.

Cocktails made easy

Instore digital signage drives 40 per cent sales increase for Coca-Cola Amatil beverages.

Making your brand pop

POPAI's latest report details which types of display messages best engage shoppers in the supermarket aisle.

The shortfalls of matching luggage

Shopper marketing campaigns over multiple mediums should not be one size fits all.

Covergirl’s Priceline success

Covergirl instore promo hailed as Priceline's most successful mascara launch to date.

Evolutionary retail

Retail design group and technology provider team up to launch a one stop shop for the latest in retail technology innova...