How will the age of retail media impact store design?

(Source: Supplied)
We’re at the very start of the retail media age with PwC forecasting retail media will grow from $850 million to $2.14 billion in the next five years. While the industry finds its feet, there are going to be profound impacts across the retail spectrum. Not just on the balance sheet with the attractive 90 per cent margin retail media monetisation. But, also in the way retailers view and plan their business as a result.  In the near-term future, retail media will dictate even the way retail

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